on marketing with love
it is unfortunate but true that marketing and selling are often perceived as evil, even if a necessary evil, particularly by people who are trying to make their living in a heart-centered way.
i don’t think of them as evil, but i do have trouble with them.
i care about you. i care about taking actions that come from a place of alignment and integrity (which has everything to do with how i feel about something and nothing to do with its actual or perceived wrongness or rightness). i care about creating an online space that feels calm and nourishing.
because of this, i have a hard time talking about what i offer, except in a very off-handed way.
i’ve said before that beauty is my touchstone. what is really behind that is a love for the world that sometimes feels like it will consume me and a deep desire to be of service.
i was thinking about this today when my brain went and rearranged itself on me.
it’s possible i’ve gotten this all wrong.
i am beginning to see that i need to really talk about the things that i offer in order to be of service. nothing i create does anyone any good if the people who will resonate with it and benefit from it don’t know about it or can’t find it.
i am beginning to see that one of the ways i can bring more love into the world is to talk about what i offer because the message behind everything is love: love for self, love for others, and love for the beautiful world we live in.
from now on, i want to talk more about the things i offer. consciously. deliberately. with pride and pleasure.
not because i want to convince you to buy anything, but because i am creating objects and experiences that i believe will nourish you, help you remember your own beauty & magnificence, and remind you of magic & delight & hope & possibility & wonder. and yet none of that matters if i am not willing to stand up and tell you about them.
it occurs to me that talking about the things i offer is also an act of love for my business and my offerings. how on earth will they know i love them and am proud of them if i hide them away and act like i’m embarrassed of them.
this is a messy ending. i don’t have a nice closing thought or a neat & tidy conclusion to offer you. i’m not even entirely sure why i’m sharing this at all; it feels too vulnerable. but for some reason, it feels like something that is important to share.
Yes, it is important! And such a taboo subject sometimes. As a recent arrival here, my experience has been full of beauty but a little vague. I have visited your various pages, but am still confused about the philosophy of your work and what the practicalities of it are (where, when, who). I say this with a deep understanding of how hard it is to fully present that to strangers. I’m delighted that you feel ready to share a bit more and looking forward to hearing more about your work!
It is a message of self-confidence.
Fire away! If you like what you are doing and that includes what you wish to convey, simply go ahead and do it.
Love for all of this, and for you. <3
Even messy endings are beautiful. Share what you love <3
Oh, boy…. I can so relate to this! Sigh, it always seems like such a fine line. Wouldn’t it be wonderful if we never had to say a thing and everyone would just line up to get our stuff?? Maybe someday. I had some thoughts in the back of my mind about all of this… now you’ve got me thinking…(hopefully that’s a good thing!)Well said, my dear (because honesty is always the best way!)
Me too!
I’m caught in this tangle of not wanting to toot my own horn, yet wanting to find my Right people (or even my Right Now people). I fret and fuss and walk in circles trying to figure out how to feel less icky about saying “here I am, I can help!”